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~person:"Duan, Wenjing"
~subject:"Viral marketing"
~type:"article"
~type_genre:"Article in journal"
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Viral marketing
Internet marketing
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Online-Marketing
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Virales Marketing
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Consumer behaviour
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Social Web
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3
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E-commerce
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Werbewirkung
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Bayesian modeling
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Data Mining
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Film industry
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Filmwirtschaft
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Long tail
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Online user reviews
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Product quality
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Quantile regression
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Superstar
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Vertriebsweg
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Word-of-mouth
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clickstream data
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digital advertising
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electronic word of mouth
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Duan, Wenjing
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Mariani, Marcello M.
7
Xie, Karen L.
7
Fan, Weiguo
6
Filieri, Raffaele
6
Kim, Jong Min
6
Li, Hengyun
6
Loureiro, Sandra Maria Correia
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
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Xiang, Zheng
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Akram, Umair
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
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Dwivedi, Yogesh Kumar
5
Phua, Joe
5
Rita, Paulo
5
Ruiz Mafe, Carla
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Sparks, Beverley
5
Tan, Yong
5
Verma, Sanjeev
5
Wu, Luorong
5
Balaji, M. S.
4
Bilgihan, Anil
4
Chakraborty, Uttam
4
Du, Qianzhou
4
Flavián Blanco, Carlos
4
Fossen, Beth L.
4
Gopinath, Shyam
4
Karjaluoto, Heikki
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Kwok, Linchi
4
Law, Rob
4
Liang, Sai
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Liu, Yong
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Malthouse, Edward C.
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Journal of management information systems : JMIS
2
Electronic commerce research and applications
1
Journal of retailing
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ECONIS (ZBW)
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1
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
2
Do professional review affect online user choices through user reviews? : an empirical study
Zhou, Wenqi
;
Duan, Wenjing
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 202-228
Persistent link: https://www.econbiz.de/10011560744
Saved in:
3
Online user reviews, product variety, and the long tail : an empirical investigation on online software downloads
Zhou, Wenqi
;
Duan, Wenjing
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009730238
Saved in:
4
The dynamics of online word-of-mouth and product sales : an empirical investigation of the movie industry
Duan, Wenjing
;
Gu, Bin
;
Whinston, Andrew B.
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10003744335
Saved in:
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