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~person:"Duarte Silveira, Paulo"
~subject:"Dienstleistungsqualität"
~subject:"Relationship marketing"
~subject:"Strategisches Management"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Dienstleistungsqualität
Relationship marketing
Strategisches Management
United States
Beziehungsmarketing
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Brand Communication
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In-Store Marketing
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Duarte Silveira, Paulo
Barnard, Brian
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The journal of applied business research
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ECONIS (ZBW)
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Exploring shopper
marketing
approach implications on brand communication at the point-
of
-purchase : an
expert
's opinion qualitative study
Duarte Silveira, Paulo
;
Galamba Marreiros, Cristina
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1329-1337
Persistent link: https://www.econbiz.de/10010470529
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