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~person:"Duarte Silveira, Paulo"
~subject:"Markenführung"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Directory"
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The journal of applied business research
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Exploring shopper
marketing
approach implications on brand communication at the point-
of
-purchase : an
expert
's opinion qualitative study
Duarte Silveira, Paulo
;
Galamba Marreiros, Cristina
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1329-1337
Persistent link: https://www.econbiz.de/10010470529
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