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~person:"Dubé, Jean-Pierre"
~person:"Lennon, Sharron J."
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Dubé, Jean-Pierre
Lennon, Sharron J.
Bronnenberg, Bart J.
5
Christodoulides, George
5
Petty, Ross D.
5
Bennett, Gregg
4
Flynn, Leisa Reinecke
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3
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2
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Journal of fashion marketing and management
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The journal of economic perspectives : a journal of the American Economic Association
1
The quarterly journal of economics
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ECONIS (ZBW)
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1
Millennials and the takeoff of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Joo, Joonhwi
- In:
Marketing science
41
(
2022
)
4
,
pp. 282-304
Persistent link: https://www.econbiz.de/10013363981
Saved in:
2
Marketing investment and intangible brand capital
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Syverson, Chad
- In:
The journal of economic perspectives : a journal of the …
36
(
2022
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014227391
Saved in:
3
Do pharmacists buy Bayer? : informed shoppers and the brand premium
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Gentzkow, …
- In:
The quarterly journal of economics
130
(
2015
)
4
,
pp. 1669-1726
Persistent link: https://www.econbiz.de/10011457870
Saved in:
4
Assessing college women's associations of American specialty apparel brands
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 242-256
Persistent link: https://www.econbiz.de/10009232520
Saved in:
5
Social identity salience : effects on identity-based brand choices of Hispanic consumers
Chattaraman, Veena
;
Lennon, Sharron J.
;
Rudd, Nancy A.
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 263-284
Persistent link: https://www.econbiz.de/10003956559
Saved in:
6
Brand name and promotion in online shopping contexts
Park, Minjung
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
13
(
2009
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10003858404
Saved in:
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