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~person:"Dudenhöffer, Ferdinand"
~person:"Huber, Frank"
~person:"Rennhak, Carsten"
~type_genre:"Case study"
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Kommunikationspolitik im 21. Jahrhundert
1
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ECONIS (ZBW)
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Im Visier des Konsumenten : eine empirische Analyse der Reaktion auf Corporate Social Irresponsibility
Huber, Frank
;
Meyer, Frederik
;
Strieder, Kerstin
; …
-
2014
Persistent link: https://www.econbiz.de/10010338210
Saved in:
2
Emotional Branding in der Automobilindustrie
Nadler, Sabrina
;
Rennhak, Carsten
;
Nufer, Gerd
- In:
Kommunikationspolitik im 21. Jahrhundert
,
(pp. 187-219)
.
2010
Persistent link: https://www.econbiz.de/10008780529
Saved in:
3
Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
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