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~person:"Dugdale, Karen"
~person:"Haig, Matt"
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Dugdale, Karen
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USB Cologne (EcoSocSci)
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Brand failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt
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2011
-
2. ed
Persistent link: https://www.econbiz.de/10009140345
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2
Business superbrands : an insight into some of Britain's strongest B2B 2009
Dugdale, Karen
-
2009
Persistent link: https://www.econbiz.de/10004909450
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3
Business superbrands : an insight into some of Britain's strongest B2B 2008
Dugdale, Karen
;
Small, Jennifer
-
2008
Persistent link: https://www.econbiz.de/10004912318
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4
Brand royalty : how the world's top 100 brands thrive & survive
Haig, Matt
-
2004
Persistent link: https://www.econbiz.de/10004132568
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5
Brand failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt
-
2003
Persistent link: https://www.econbiz.de/10004712703
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