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~person:"Duma, Fabio"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Duma, Fabio
Wiedmann, Klaus-Peter
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Developing successful global strategies for marketing luxury brands
2
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
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ECONIS (ZBW)
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Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sector
Duma, Fabio
;
Khalifa, Dina
;
Schäfer, Jule
- In:
The rise of positive luxury : transformative research …
,
(pp. 214-234)
.
2022
Persistent link: https://www.econbiz.de/10014232822
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2
Pivots in the luxury business : discovering the new luxury consumer through social data
Bendoni, Wendy K.
;
Duma, Fabio
- In:
Developing successful global strategies for marketing …
,
(pp. 139-156)
.
2021
Persistent link: https://www.econbiz.de/10012521684
Saved in:
3
There is no such thing as the millennial : a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea
Pedrazzi, Camilla
;
Duma, Fabio
;
Gadgil, Maya
- In:
Developing successful global strategies for marketing …
,
(pp. 230-260)
.
2021
Persistent link: https://www.econbiz.de/10012521743
Saved in:
4
Management der persönlichen Interaktion im Verkauf von Luxusgütern : eine Untersuchung am Beispiel von Schweizer Luxusuhren
Duma, Fabio
-
2018
Persistent link: https://www.econbiz.de/10011981981
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