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~person:"Duncan, Anne"
~person:"Gentile, Mary C."
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Duncan, Anne
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Mainstreaming corporate responsibility
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The new marketing myopia
Smith, N. Craig
;
Drumwright, Minette E.
;
Gentile, Mary C.
-
2009
Persistent link: https://www.econbiz.de/10003912956
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2
The new marketing myopia
Smith, N. Craig
;
Drumwright, Minette E.
;
Gentile, Mary C.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 4-11
Persistent link: https://www.econbiz.de/10003979284
Saved in:
3
GlaxoSmithKline and access to essential medicines
Smith, N. Craig
;
Duncan, Anne
- In:
Mainstreaming corporate responsibility
,
(pp. 417-436)
.
2009
Persistent link: https://www.econbiz.de/10003855406
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