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~person:"Durchholz, Christian"
~person:"Eichhorn, Christoph"
~person:"Leenders, Mark A. A. M."
~subject:"Event marketing"
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Event marketing
Großveranstaltung
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Durchholz, Christian
Eichhorn, Christoph
Leenders, Mark A. A. M.
Fairley, Sheranne
5
Van Niekerk, Mathilda
4
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3
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Journal of hospitality marketing & management
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Journal of strategic marketing
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1
The importance of the location in hosting a festival : a mapping approach
Leenders, Mark A. A. M.
;
Go, Frank M.
;
Bhansing, Pawan V.
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 754-769
Persistent link: https://www.econbiz.de/10011433688
Saved in:
2
The relative importance of the brand of music festivals: a customer equity perspective
Leenders, Mark A. A. M.
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 291-301
Persistent link: https://www.econbiz.de/10008650961
Saved in:
3
Success in the Dutch music festival market : the role of format and content
Leenders, Mark A. A. M.
;
Telgen, Joyce van
;
Gemser, Gerda
; …
-
2010
Persistent link: https://www.econbiz.de/10003914592
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