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~person:"Durchholz, Christian"
~person:"Eichhorn, Christoph"
~person:"Leenders, Mark A. A. M."
~type_genre:"Article in journal"
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Durchholz, Christian
Eichhorn, Christoph
Leenders, Mark A. A. M.
Lee, Choong-Ki
13
Maennig, Wolfgang
11
O'Reilly, Norm
11
Parent, Milena M.
11
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Journal of hospitality marketing & management
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ECONIS (ZBW)
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1
Building a local identity through sellout crowds : the impact of brand popularity, brand similarity, and brand diversity of music festivals
Lopez, Carmen
;
Leenders, Mark A. A. M.
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 435-450
Persistent link: https://www.econbiz.de/10012202762
Saved in:
2
The producer-consumer classification gap and its effects on music festival success
Kuijken, Bram
;
Leenders, Mark A. A. M.
;
Wijnberg, Nachoem M.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1726-1745
Persistent link: https://www.econbiz.de/10011616908
Saved in:
3
The importance of the location in hosting a festival : a mapping approach
Leenders, Mark A. A. M.
;
Go, Frank M.
;
Bhansing, Pawan V.
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 754-769
Persistent link: https://www.econbiz.de/10011433688
Saved in:
4
Why were FIFA World Cup tickets so cheap? : monopoly pricing, demand quality and two-sided markets
Eichhorn, Christoph
;
Sahm, Marco
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
2
,
pp. 212-217
Persistent link: https://www.econbiz.de/10008666218
Saved in:
5
Ticket underpricing and public support for mega-events
Eichhorn, Christoph
;
Sahm, Marco
- In:
Région et développement
31
(
2010
),
pp. 37-46
Persistent link: https://www.econbiz.de/10003978302
Saved in:
6
The relative importance of the brand of music festivals: a customer equity perspective
Leenders, Mark A. A. M.
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 291-301
Persistent link: https://www.econbiz.de/10008650961
Saved in:
7
Billige WM-Tickets dank Sponsoring
Eichhorn, Christoph
;
Sahm, Marco
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
85
(
2005
)
4
,
pp. 255-257
Persistent link: https://www.econbiz.de/10002744170
Saved in:
8
Warum sind die WM-Tickets so billig? : Eine Anwendung der Theorie monopolistischer Preissetzung und zweiseitiger Märkte
Eichhorn, Christoph
;
Sahm, Marco
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
34
(
2005
)
7
,
pp. 395-398
Persistent link: https://www.econbiz.de/10002918327
Saved in:
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