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~person:"Durchholz, Christian"
~person:"Leenders, Mark A. A. M."
~subject:"Brand image"
~subject:"Klassifikation"
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Durchholz, Christian
Leenders, Mark A. A. M.
Breiter Terry, Deborah
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European journal of marketing : EJM
1
Journal of strategic marketing
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Building a local identity through sellout crowds : the impact of brand popularity, brand similarity, and brand diversity of music festivals
Lopez, Carmen
;
Leenders, Mark A. A. M.
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 435-450
Persistent link: https://www.econbiz.de/10012202762
Saved in:
2
The producer-consumer classification gap and its effects on music festival success
Kuijken, Bram
;
Leenders, Mark A. A. M.
;
Wijnberg, Nachoem M.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1726-1745
Persistent link: https://www.econbiz.de/10011616908
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