//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Durchholz, Christian"
~person:"Leenders, Mark A. A. M."
~subject:"Klassifikation"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Big event"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Klassifikation
Konsumentenverhalten
Großveranstaltung
9
Big event
5
Sportveranstaltung
5
Dienstleistung
4
Kundenorientierung
4
Management
4
Music
4
Musik
4
Wertschöpfung
4
Event marketing
3
Event-Marketing
3
Realisierung
3
Sport event
3
Brand management
2
Dienstleistungsmanagement
2
Markenführung
2
Music festivals
2
Netherlands
2
Niederlande
2
Service management
2
Brand
1
Brand image
1
Categorization
1
Classification
1
Classification gap
1
Consumer behaviour
1
Customer value
1
Destination management
1
Destinationsmanagement
1
Economics
1
Erfolgsfaktor
1
Event
1
Hospital
1
Krankenhaus
1
Kundenwert
1
Markenartikel
1
Markenimage
1
Marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Durchholz, Christian
Leenders, Mark A. A. M.
Kyle, Gerard T.
4
Lee, Jenny
4
Saayman, Melville
4
Kruger, Martinette
3
Lee, Choong-Ki
3
Arcodia, Charles
2
Choo, Hyungsuk
2
Dantas, Danilo C.
2
Drengner, Jan
2
Falter, Jean-Marc
2
Jahn, Steffen
2
Lee, Woojin
2
Li, Mimi
2
Petrick, James F.
2
Pérignon, Christophe
2
Reisinger, Yvette
2
Vercruysse, Olivier
2
Wong, IpKin Anthony
2
Abbas Adamu, Adamu
1
Abdullah, Abm
1
Agrusa, Jerome
1
Ahn, Kwangho
1
Ahn, Sungsook
1
Ai, Chi-Han
1
Alcántara-Pilar, Juan Miguel
1
Aleshinloye, Kayode D.
1
Alexandris, Kostas
1
Almeida, Paulo
1
Altunsöz, Irmak Hürmeriç
1
Amorim, Daniela
1
Anandkumar, Victor
1
Ansari, Junaid
1
Armenski, Tanja
1
Arnegger, Julius
1
Assaker, Guy
1
Atzeni, Marcello
1
Badrie, Neela
1
Baek, Jooa
1
Bairrada, Cristela Maia
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Building a local identity through sellout crowds : the impact of brand popularity, brand similarity, and brand diversity of music festivals
Lopez, Carmen
;
Leenders, Mark A. A. M.
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 435-450
Persistent link: https://www.econbiz.de/10012202762
Saved in:
2
The producer-consumer classification gap and its effects on music festival success
Kuijken, Bram
;
Leenders, Mark A. A. M.
;
Wijnberg, Nachoem M.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1726-1745
Persistent link: https://www.econbiz.de/10011616908
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->