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Customizing Complex Products: When Should the Vendor Take Control?
Ghosh, Mrinal
;
Dutta, Shantanu
;
Stremersch, Stefan
- In:
Journal of marketing research : JMR
43
(
2006
)
4
,
pp. 664-679
Persistent link: https://www.econbiz.de/10007301085
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2
Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability
Wuyts, Stefan
;
Dutta, Shantanu
;
Stremersch, Stefan
- In:
Journal of marketing
68
(
2004
)
2
,
pp. 88-100
Persistent link: https://www.econbiz.de/10005927926
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