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~person:"Dwivedi, Abhishek"
~person:"Hennigs, Nadine"
~person:"John, Deborah Roedder"
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Brand extension
12
Markentransfer
12
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Brand extensions
2
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Dwivedi, Abhishek
Hennigs, Nadine
John, Deborah Roedder
Völckner, Franziska
14
Sattler, Henrik
13
Boisvert, Jean
10
Keller, Kevin Lane
10
Huber, Frank
7
Phau, Ian
7
Dens, Nathalie
6
Moorthy, Sridhar
6
Pina, José M.
6
Bravo, Rafael
5
Hem, Leif E.
5
Hennig-Thurau, Thorsten
5
Merrilees, Bill
5
Meyer, Frederik
5
Milberg, Sandra J.
5
Pelsmacker, Patrick de
5
Reinstrom, Christian
5
Sichtmann, Christina
5
Walsh, Patrick
5
Wiedmann, Klaus-Peter
5
Baumüller, Nicole
4
Burmann, Christoph
4
Gürhan-Canli, Zeynep
4
Iversen, Nina M.
4
Kaufmann, Gwen
4
Kim, Kyeongheui
4
Kröger, Sonja
4
Mahnik, Nina
4
Mayerhofer, Wolfgang
4
Monga, Alokparna Basu
4
Park, C. Whan
4
Ringle, Christian M.
4
Sood, Sanjay
4
Spiller, Achim
4
Zatloukal, Grit
4
Aaker, David A.
3
Bacchiega, Emanuele
3
Backhaus, Christof
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The journal of brand management : an international journal
3
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Handbook of brand relationships
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of fashion marketing and management
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Journal of marketing
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Schriftenreihe Marketin Management
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ECONIS (ZBW)
12
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1
Customer-based strategic brand management : past progress and future challenges
John, Deborah Roedder
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011741472
Saved in:
2
Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
-
2007
Persistent link: https://www.econbiz.de/10003534743
Saved in:
3
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
4
Brand-extension feedback effects : an Asian branding perspective
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 321-340
Persistent link: https://www.econbiz.de/10009752326
Saved in:
5
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
6
Retail brand extensions : unpacking the link between brand extension attitude and change in brand equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009745875
Saved in:
7
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
8
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
9
What makes brands elastic? : the influence of brand concept and styles of thinking on brand extension evaluation
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 80-92
Persistent link: https://www.econbiz.de/10008822088
Saved in:
10
Brand extension feedback effects : a holistic framework
Dwivedi, Abhishek
;
Merrilees, Bill
;
Sweeney, Arthur
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 328-342
Persistent link: https://www.econbiz.de/10003971179
Saved in:
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