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~person:"Dwivedi, Yogesh Kumar"
~person:"Michelis, Daniel"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
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Advertising effects
Consumer behaviour
Social Web
38
Social web
38
Online-Marketing
22
Internet marketing
21
Konsumentenverhalten
15
Electronic Commerce
10
Beziehungsmarketing
8
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social media
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Dwivedi, Yogesh Kumar
Michelis, Daniel
Filieri, Raffaele
17
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
13
Flavián Blanco, Carlos
12
Hollebeek, Linda D.
11
Rita, Paulo
11
Gázquez-Abad, Juan Carlos
10
Ranfagni, Silvia
10
Schweidel, David A.
10
Stephen, Andrew T.
10
Bigné Alcañiz, J. Enrique
9
Chen, Huan
9
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Ko, Eunju
9
Law, Chun Hung Roberts
9
Pelsmacker, Patrick de
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Casaló, Luis V.
8
Hajli, Nick
8
Harrigan, Paul
8
Luo, Xueming
8
Michaelidou, Nina
8
Ozuem, Wilson
8
Rana, Nripendra P.
8
Schivinski, Bruno
8
Seo, Yuri
8
Sohail, M. Sadiq
8
Valck, Kristine de
8
Wallace, Elaine
8
Chiou, Lesley
7
Choi, Yung Kyun
7
Conduit, Jodie
7
Dellaert, Benedict G. C.
7
Dolen, Willemijn M. van
7
Hudders, Liselot
7
Kumar, Jitender
7
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Springer International Publishing
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Journal of retailing and consumer services
4
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of business information systems : IJBIS
1
Journal of consumer behaviour
1
Psychology & marketing
1
Springer briefs in business
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SpringerBriefs in Business
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ECONIS (ZBW)
17
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
7
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
8
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
9
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
10
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
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