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~person:"Dwivedi, Yogesh Kumar"
~person:"Rengelshausen, Oliver"
~subject:"Mobile communications"
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Dwivedi, Yogesh Kumar
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Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
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