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~person:"Dwivedi, Yogesh Kumar"
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Search: subject:"Mobile Marketing"
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Mobile marketing
7
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Consumer behaviour
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Dwivedi, Yogesh Kumar
Rengelshausen, Oliver
Bauer, Hans H.
22
Fritz, Wolfgang
20
Link, Jörg
16
Theobald, Axel
11
Luo, Xueming
10
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10
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7
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7
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Neumann, Marcus M.
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ECONIS (ZBW)
8
USB Cologne (EcoSocSci)
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1
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
2
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
3
Mobile
marketing
channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
4
Mobile
Marketing
Channel : Online Consumer Behavior
Shareef, Mahmud Akhter
-
2016
Chapter 1 Online Consumer Behavior and Marketing Channel -- 2
Mobile
Marketing
Channel.3 Scope of Short Messaging …
Persistent link: https://www.econbiz.de/10014019777
Saved in:
5
Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
Saved in:
6
Der Internet-Auftritt deutscher Unternehmen - Ergebnisse wiederholter Website-Analysen
Silberer, Günter
;
Rengelshausen, Oliver
- In:
Electronic commerce : Herausforderungen - Anwendungen - …
,
(pp. 103-124)
.
1999
Persistent link: https://www.econbiz.de/10001444037
Saved in:
7
Online-Marketing : Ergebnisse zur Internet-Nutzung in deutschen Unternehmen
Rengelshausen, Oliver
-
1999
Persistent link: https://www.econbiz.de/10013438265
Saved in:
8
Online-Marketing in deutschen Unternehmen : Einsatz, Akzeptanz, Wirkungen
Rengelshausen, Oliver
-
2000
Persistent link: https://www.econbiz.de/10004562833
Saved in:
9
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
Silberer, Günter
(
ed.
);
Rengelshausen, Oliver
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000598191
Saved in:
10
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
Silberer, Günter
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10004309428
Saved in:
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