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~person:"Eagle, Lynne C."
~person:"Schwarz, Torsten"
~subject:"Website"
~type_genre:"Aufsatz in Zeitschrift"
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Young consumers : insight and ideas for responsible marketers
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Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Dahl, Stephan
;
Eagle, Lynne C.
;
Báez, Carlos
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10003843809
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