//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Eagle, Lynne C."
~type_genre:"Collection of articles written by one author"
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
3
Marketingmanagement
3
Neuseeland
2
New Zealand
2
Großbritannien
1
KMU
1
Market structure
1
Marktstruktur
1
SME
1
United Kingdom
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Collection of articles written by one author
Graue Literatur
Arbeitspapier
3
Non-commercial literature
3
Working Paper
3
Lehrbuch
2
Textbook
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
3
Author
All
Eagle, Lynne C.
Meffert, Heribert
18
Drees, Norbert
16
Sheth, Jagdish N.
14
Backhaus, Klaus
12
Fritz, Wolfgang
12
Nufer, Gerd
12
Kaiser, Harry M.
11
Wiedmann, Klaus-Peter
10
Albers, Sönke
9
Bauer, Hans H.
9
Huber, Frank
9
Homburg, Christian
7
Kirchgeorg, Manfred
7
Brem, E.
5
Burmann, Christoph
5
Franses, Philip Hans
5
Simon, Hermann
5
Smith, N. Craig
5
Varadarajan, Rajan
5
Boulding, William
4
Chandon, Pierre
4
Kay, Rosemarie
4
Kranzusch, Peter
4
Ormrod, Robert P.
4
Soberman, David A.
4
Spiller, Achim
4
Suprinovič, Olga
4
Söderlund, Magnus
4
Wind, Yoram
4
Anderson, Kym
3
Appelmann, Eva
3
Bartling, Björn
3
Chadraba, Petr
3
Christen, Markus
3
Damania, Richard
3
Fehr, Ernst
3
Fok, Dennis
3
Forker, Olan D.
3
Gatignon, Hubert A.
3
more ...
less ...
Published in...
All
Working paper / Department of Commerce, College of Business, Massey University
2
Working papers / Department of Commerce, College of Business, Massey University
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
2
Integrated marketing communication implementation in small New Zealand businesses
Davison, Antonia
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10002817540
Saved in:
3
Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
-
2003
Persistent link: https://www.econbiz.de/10001853293
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->