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~person:"East, Robert"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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East, Robert
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International journal of market research : JMRS ; the journal of the Market Research Society
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The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
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