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~person:"East, Robert"
~subject:"Marktanteil"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Market share is correlated with word-of-mouth volume
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 145-150
Persistent link: https://www.econbiz.de/10008653812
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