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~person:"Eckhardt, Thordis"
~person:"Kauppinen-Räisänen, Hannele"
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Eckhardt, Thordis
Kauppinen-Räisänen, Hannele
Spence, Charles
10
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8
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8
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Verpackungsmarketing : Fallbeispiele, Trends, Technologien
3
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Management research review
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ECONIS (ZBW)
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1
Packaging journey from retail to home : how the meaning of sustainability for colour transforms
Sekki, Sanna
;
Kauppinen-Räisänen, Hannele
; …
- In:
International journal of retail and distribution management
51
(
2023
)
13
,
pp. 47-63
Persistent link: https://www.econbiz.de/10014484186
Saved in:
2
Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna
;
Kauppinen-Räisänen, Hannele
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
Saved in:
3
Brand salience of OTC pharmaceuticals through package appearance
Kauppinen-Räisänen, Hannele
;
Owusu, Richard
;
Abeeku …
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009630754
Saved in:
4
Vertriebs- und Absatzwege von Verpackungen : ein Interview mit Ekart Kuhn von der Ekupac GmbH
Kuhn, Ekart
;
Eckhardt, Thordis
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 43-55)
.
2010
Persistent link: https://www.econbiz.de/10011388022
Saved in:
5
Public Relations für Verpackungen : Kommunikationswege und Instrumente
Eckhardt, Thordis
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 57-81)
.
2010
Persistent link: https://www.econbiz.de/10011388023
Saved in:
6
Verpackungsforschung : ein Interview mit Prof. Dr. Horst-Christian Langowski, Leiter des Fraunhofer-Instituts für Verfahrenstechnik und Verpackung (Fraunhofer IVV), Freising
Langowski, Horst-Christian
;
Eckhardt, Thordis
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 189-204)
.
2010
Persistent link: https://www.econbiz.de/10011388030
Saved in:
7
The impact of extrinsic and package design attributes on preferences for non-prescription drugs
Kauppinen-Räisänen, Hannele
- In:
Management research review
33
(
2010
)
2
,
pp. 161-173
Persistent link: https://www.econbiz.de/10003941365
Saved in:
8
Exploring consumers' product-specific colour meanings
Kauppinen-Räisänen, Hannele
;
Luomala, Harri T.
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 287-308
Persistent link: https://www.econbiz.de/10008901316
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