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~person:"Eckstein, Manuela"
~subject:"Unternehmen"
~subject:"Welt"
~type_genre:"Collection of articles of several authors"
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Search: subject:"Markenpolitik"
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Unternehmen
Welt
Automotive industry
1
Brand management
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Consumer behaviour
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Deutschland
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Germany
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Kfz-Industrie
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Konsumentenverhalten
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Eckstein, Manuela
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ECONIS (ZBW)
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Markenmanagement in der Motorradindustrie : Grundlagen, Trends, Erfolgsstrategien führender Hersteller
Fischer, Wolfgang
(
ed.
);
Blenk, Georg
(
ed.
); …
-
2005
-
1. Aufl.
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