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~person:"Edvardsson, Bo"
~subject:"Relationship marketing"
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Search: subject_exact:"Hybrides Leistungsbündel"
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Relationship marketing
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Edvardsson, Bo
Kowalkowski, Christian
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Meddelanden från Svenska Handelshögskolan
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Customer needing : conceptualising industrial service from a customer perspective
Strandvik, Tore
(
contributor
);
Holmlund, Maria
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003709357
Saved in:
2
Customer needing : a challenge for the seller offering
Strandvik, Tore
;
Holmlund, Maria
;
Edvardsson, Bo
- In:
The journal of business & industrial marketing
27
(
2012
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10009511737
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