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~person:"Eggert, Andreas"
~person:"Grewal, Dhruv"
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Search: subject:"Relationship marketing"
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Relationship marketing
55
Beziehungsmarketing
54
Consumer behaviour
21
Konsumentenverhalten
21
Einzelhandel
13
Retail trade
13
Lieferantenmanagement
12
Supplier relationship management
12
Customer value
11
Kundenwert
11
B-to-B-Marketing
7
Business-to-business marketing
7
Marketing management
6
Marketingmanagement
6
Customer satisfaction
5
Deutschland
5
Germany
5
Kundenzufriedenheit
5
USA
5
United States
5
Dienstleistungsqualität
4
E-commerce
4
Electronic Commerce
4
Internet marketing
4
Online-Marketing
4
Salespeople
4
Service quality
4
Theorie
4
Theory
4
Verkaufspersonal
4
Betriebliche Wertschöpfung
3
Customer service
3
Kundenservice
3
Ladengestaltung
3
Meta-Analyse
3
Meta-analysis
3
Online retailing
3
Online-Handel
3
Social Web
3
Social web
3
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Undetermined
26
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2
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Article
48
Book / Working Paper
7
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Article in journal
41
Aufsatz in Zeitschrift
41
Aufsatz im Buch
8
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8
Aufsatzsammlung
3
Collection of articles of several authors
2
Hochschulschrift
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Sammelwerk
2
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2
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1
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Language
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English
46
German
9
Author
All
Eggert, Andreas
Grewal, Dhruv
Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
37
Hippner, Hajo
34
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Thaichon, Park
33
Wilde, Klaus D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Svensson, Göran
31
Helmke, Stefan
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Evanschitzky, Heiner
29
Töpfer, Armin
29
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Grönroos, Christian
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Kleinaltenkamp, Michael
26
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Published in...
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Journal of retailing
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Journal of service research : JSR
3
Journal of business research : JBR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
MSI reports : working paper series
2
Applied Marketing Science /Angewandte Marketingforschung
1
Creating and managing superior customer value
1
Customer relationship management in electronic markets
1
Electronic Services
1
Gabler Edition Wissenschaft / Applied Marketing Science/ Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft
1
Handbook of research on customer engagement
1
Handbuch Kundenbindungsmanagement
1
Journal of Inter-Organizational Relationships
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of service research
1
Kaiserslauterer Schriftenreihe Marketing
1
Kundenbeziehungen im Dienstleistungsbereich
1
Legends in marketing
1
Marketing : ZFP ; journal of research and management
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
1
The journal of supply chain management : a global review of purchasing and supply
1
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ECONIS (ZBW)
55
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41
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
42
Special issue: Enhancing the retail customer experience
Grewal, Dhruv
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003835788
Saved in:
43
Benchmarking the impact of customer share in key-supplier relationships
Eggert, Andreas
;
Ulaga, Wolfgang
;
Hollmann, Sabine
- In:
The journal of business & industrial marketing
24
(
2009
)
3/4
,
pp. 154-160
Persistent link: https://www.econbiz.de/10009524605
Saved in:
44
Building store loyalty through service strategies
Grewal, Dhruv
;
Krishnan, Ram
;
Lindsey-Mullikin, Joan
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
4
,
pp. 341-358
Persistent link: https://www.econbiz.de/10003807755
Saved in:
45
Understanding the role of complaint handling on consumer loyalty in service relationships
Rothenberger, Sandra
;
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
4
,
pp. 359-376
Persistent link: https://www.econbiz.de/10003807761
Saved in:
46
Kundenbindung durch Weiterempfehlung : eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden
Garnefeld, Ina
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003702031
Saved in:
47
Kundenbindung durch Weiterempfehlung? : eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden
Eggert, Andreas
;
Helm, Sabrina
;
Garnefeld, Ina
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
4
,
pp. 233-245
Persistent link: https://www.econbiz.de/10003585077
Saved in:
48
Do satisfied customers buy more? : Report No. 05-114
Seiders, Kathleen
;
Voss, Glenn B.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 85-106
Persistent link: https://www.econbiz.de/10003201755
Saved in:
49
Leveraging
relationship
marketing
strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
Saved in:
50
Loyalty in e-tailing : a conceptual framework
Grewal, Dhruv
;
Lindsey-Mullikin, Joan
;
Munger, Jeanne
- In:
Customer relationship management in electronic markets
,
(pp. 31-49)
.
2003
Persistent link: https://www.econbiz.de/10002410888
Saved in:
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