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~person:"Ehrenberg, Andrew S. C."
~source:"econis"
~subject:"Großbritannien"
~subject:"Marketing management"
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Journal of the Market Research Society : JMRS
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ECONIS (ZBW)
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A successful new brand: shield
Wellan, Dee M.
- In:
Journal of the Market Research Society : JMRS
30
(
1988
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10001051042
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