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~person:"Ehret, Michael"
~person:"Plinke, Wulff"
~subject:"Innovation management"
~subject:"Preismanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Innovation management
Preismanagement
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B-to-B-Marketing
4
Business-to-business marketing
4
Theory
3
Inter-firm cooperation
2
Unternehmenskooperation
2
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1
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1
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Lieferantenmanagement
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Ehret, Michael
Plinke, Wulff
Kleinaltenkamp, Michael
5
Backhaus, Klaus
4
Albers, Sönke
3
Weiber, Rolf
3
Engelhardt, Werner Hans
2
Farrés, Rafael
2
Homburg, Christian
2
Johansson, Magnus
2
Kaya, Murat
2
Ratschow, Olaf
2
Rudolph, Bettina
2
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Özer, Özalp
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1
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1
Diehl, Hans-Jörg
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1
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1
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1
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Erichsson, Susann K.
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Advances in services marketing
1
Business relationship management and marketing
1
Entwicklungen des Investitionsgütermarketing
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ECONIS (ZBW)
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Theoretical perspectives of business relationships : explanation and configuration
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423228
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2
Effizienz und Effektivität im Management von Geschäftsbeziehungen auf industriellen Märkten
Plinke, Wulff
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 179-199)
.
1998
Persistent link: https://www.econbiz.de/10001305476
Saved in:
3
Customer integration in business-to-business-marketing
Kleinaltenkamp, Michael
- In:
Advances in services marketing
,
(pp. 27-48)
.
1997
Persistent link: https://www.econbiz.de/10001297072
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