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~person:"Ehret, Michael"
~person:"Snehota, Ivan"
~subject:"Salespeople"
~type_genre:"Conference paper"
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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