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~person:"Ehret, Michael"
~person:"Snehota, Ivan"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
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B-to-B-Marketing
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Ehret, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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2
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
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