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~person:"Ehret, Michael"
~subject:"Innovation management"
~subject:"Preismanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Innovation management
Preismanagement
Theorie
B-to-B-Marketing
7
Business-to-business marketing
7
Lieferantenmanagement
4
Supplier relationship management
4
B2B
2
Beziehungsmarketing
2
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2
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2
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2
Marketingmanagement
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1
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1
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1
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Ehret, Michael
Hinterhuber, Andreas
8
Backhaus, Klaus
6
Kleinaltenkamp, Michael
5
Homburg, Christian
4
Johnston, Wesley J.
4
Albers, Sönke
3
Flory, Markus
3
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3
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2
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2
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2
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2
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2
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Advances in services marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
2
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Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
2
Customer integration in business-to-business-marketing
Kleinaltenkamp, Michael
- In:
Advances in services marketing
,
(pp. 27-48)
.
1997
Persistent link: https://www.econbiz.de/10001297072
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