//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Eisenberg, Diana"
~person:"Li, Yexin Jessica"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Non-profit marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Fundraising
3
Konsumentenverhalten
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Altruism
2
Altruismus
2
Charitable organization
2
Charity
2
Experiment
2
Gemeinnützige Organisation
2
Wohltätigkeit
2
Advertising effects
1
Anreiz
1
Behaviour
1
Charity appeals
1
Color psychology
1
Conjoint analysis
1
Conjoint-Analyse
1
Deutschland
1
Donations
1
Emotion
1
Emotions
1
Feldforschung
1
Field research
1
Germany
1
Incentives
1
Nonprofit organization
1
Nonprofit-Organisation
1
Prosocial behavior
1
Psychology of advertising
1
Social behaviour
1
Social norm
1
Soziale Norm
1
Soziales Verhalten
1
Verhalten
1
Werbepsychologie
1
Werbewirkung
1
communal and exchange norms
1
donation behavior
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
2
German
1
Author
All
Eisenberg, Diana
Li, Yexin Jessica
Bae, Mikyeung
2
Bublitz, Melissa G.
2
Cervellon, Marie-Cécile
2
Choi, Jungsil
2
Escalas, Jennifer Edson
2
Irmak, Caglar
2
Peracchio, Laura A.
2
Perroni, Carlo
2
Sargeant, Adrian
2
Scharf, Kimberly A.
2
Singh, Surendra N.
2
Vi, Linh
2
Adomaviciute, Karina
1
Babin, Barry J.
1
Bakini, Fatma
1
Bigné Alcañiz, J. Enrique
1
Bolat, Elvira
1
Bortree, Denise Sevick
1
Bosch, Ise
1
Bourgeon-Renault, Dominique
1
Butler, Caitlin
1
Campagnaro Teixeira, Arilda Magna
1
Canada, Joseph
1
Cao, Xiaoxia
1
Carpenter, Kathryn
1
Chaabouni, Amel
1
Chladek, Anja
1
Christoffersen, Lisbet
1
Costa Júnior, Lindemberg
1
Croom-Raley, Staci
1
Currás-Pérez, Rafael
1
Dalakas, Vassilis
1
Dalman, M. Deniz
1
Daugherty, Terry
1
Deb, Madhurima
1
Duarte, Paulo
1
Eastin, Matthew S.
1
Erlandsson, Arvid
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
2
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
3
Wofür, wie viel, an wen? : die nutzenoptimale Spende aus Konsumentensicht ; eine conjointanalytische Studie
Huber, Frank
;
Meyer, Frederik
;
Vetter, Vanessa
; …
-
2008
Persistent link: https://www.econbiz.de/10003741856
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->