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~person:"Eisend, Martin"
~subject:"Germany"
~subject:"regression"
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Germany
regression
Gender
4
Geschlecht
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Social role
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Soziale Rolle
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Advertising
3
Werbung
3
Advertising effects
2
Deutschland
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Fernsehwerbung
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Television advertising
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Werbewirkung
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Consumer behaviour
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Female and male gender role stereotyping
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Gender studies
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Psychology of advertising
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Eisend, Martin
Wagner, Joachim
5
Heineck, Guido
4
Cramer, Georg
2
Deole, Sumit S.
2
Dormann, Christian
2
Knoll, Silke
2
Müller, Klaus
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Opitz, Marc
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Steinhagen, Josefine
2
Zeydanli, Tugba
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Achtenhagen, Leona
1
Adam, Saskia
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Ahlert, Marlies
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Anger, Silke
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Barske, Tobias
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Bednarz-Łuczewska, Paulina
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Berninger, Ina
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Boer, Diana
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Born, Marise
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Braukmann, Ulrich
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Bröcker, Tobias
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Chlosta, Simone
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De Meulenaer, Sarah
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Dens, Nathalie
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Dziatzko, Nina
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Edeling, Thomas
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Edinger, Michael
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Enste, Dominik
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1
Frey, Dieter
1
Frick, Karin
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Friebel, Harry
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Gerhard, Ute
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Gutermann, Daniela
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Gümbel, Michael
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Haun, Sascha
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International journal of advertising : the quarterly review of marketing communications
2
Cutting edge international research
1
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ECONIS (ZBW)
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How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
2
Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke
;
Eisend, Martin
;
Steinhagen, Josefine
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
Saved in:
3
Gender stereotyping in advertising on public and private TV channels in Germany
Steinhagen, Josefine
;
Eisend, Martin
;
Knoll, Silke
- In:
Cutting edge international research
,
(pp. 285-295)
.
2010
Persistent link: https://www.econbiz.de/10003985199
Saved in:
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