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~person:"Eisend, Martin"
~subject:"Scientific method"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Eisend, Martin
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Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations
Eisend, Martin
;
Kuß, Alfred
-
2019
Persistent link: https://www.econbiz.de/10011971202
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2
Marktforschung
: Grundlagen der Datenerhebung und Datenanalyse
Kuß, Alfred
;
Eisend, Martin
-
2010
-
3., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014012693
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