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~person:"Eisend, Martin"
~subject:"Social Marketing"
~subject:"Soziale Rolle"
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Social Marketing
Soziale Rolle
Advertising effects
28
Werbewirkung
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Advertising
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Werbung
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Consumer behaviour
10
Konsumentenverhalten
10
Meta-Analyse
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advertising
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humor
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evolutionary psychology
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Eisend, Martin
Chesnes, Matthew
6
Jin, Ginger Zhe
6
Terblanche-Smit, Marlize
4
Terblanche, Nic S.
3
Comello, Maria Leonora G.
2
Deshpande, Sameer
2
Freeman, Dan
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Huber, Frank
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Jewell, Robert D.
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Lim, Joon Soo
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2
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1
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Ahn, Euijin
1
Andreasen, Alan R.
1
Andrews, J. Craig
1
Antonetti, Paolo
1
Atkin, Joann L.
1
Bae, Mikyeung
1
Baines, Paul
1
Balaji, M. S.
1
Barrett, Daniel W.
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Biswas, Saswata Narayan
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
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ECONIS (ZBW)
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1
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
2
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
3
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
4
Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
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