//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Eisend, Martin"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: ("Diskriminierung") AND NOT isPartOf:Wirtschaftsdienst
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Consumer behaviour
1
Cultural identity
1
Ethnic discrimination
1
Ethnic group
1
Ethnische Diskriminierung
1
Ethnische Gruppe
1
Großbritannien
1
Humor
1
Konsumentenverhalten
1
Kulturelle Identität
1
Minderheit
1
Minority
1
Target group
1
United Kingdom
1
Werbewirkung
1
Werbung
1
Zielgruppe
1
ethnic advertising
1
ethnic identity
1
ethnic minority
1
humor
1
stereotyping
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
1
Aufsatz in Zeitschrift
1
Conference paper
1
Language
All
English
1
Author
All
Eisend, Martin
Fernández, Melchor
3
Gradín, Carlos
3
Alonso Villar, Olga
2
Pena-Boquete, Yolanda
2
Sonnabend, Hendrik
2
Adillón, M. Jesús Gómez
1
Ahuja, Rishi
1
Amalia, Cristescu
1
Averkamp, Dorothée
1
Azmat, Ghazala
1
Bell, Brian
1
Bredemeier, Christian
1
Briel, Stephanie
1
Burn, Ian
1
Button, Patrick
1
Böheim, René
1
Böhm, Michael
1
Cabasés Piqué, M. Àngels
1
Cabasés Piqué, Àngels
1
Cardinaleschi, Stefania
1
Cheng, Jessica Shiwen
1
Chetty, Raj
1
Coates, Dennis
1
Connell, Tula A.
1
Dahlberg, Matz
1
De Leon, Cedric
1
De Santis, Stefano
1
De la Roca, Jorge
1
Desierto, Desiree A.
1
Diaz-Serrano, Luis
1
Dobre, Mihaela Hrisanta
1
Dorel, Ailenei
1
Díaz Pérez, Flora María
1
Ellen, Ingrid Gould
1
Ferrary, Michel
1
Fischer, Manfred M.
1
Flores, Manuel
1
Fortin, Nicole Marie
1
Fredriksson, Peter
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->