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~person:"Eisingerich, Andreas B"
~person:"Mattila, Anna S."
~subject:"Cause-Related Marketing"
~subject:"USA"
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Cause-Related Marketing
USA
Beziehungsmarketing
53
Relationship marketing
53
Consumer behaviour
37
Konsumentenverhalten
37
Customer satisfaction
24
Kundenzufriedenheit
24
Dienstleistungsqualität
22
Service quality
22
Beschwerdemanagement
12
Complaint management
12
Corporate Social Responsibility
7
Corporate social responsibility
7
Kundenbindungsprogramm
7
Loyalty program
7
United States
7
Gastronomie
5
Marketing management
5
Marketingmanagement
5
Restaurant industry
5
Brand management
4
Confidence
4
Customer service
4
Kundenservice
4
Lieferantenmanagement
4
Markenführung
4
Supplier relationship management
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
Brand
3
Cultural identity
3
Emotion
3
Firm performance
3
Kulturelle Identität
3
Markenartikel
3
Service recovery
3
Social Web
3
Social web
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Eisingerich, Andreas B
Mattila, Anna S.
Smith, Alan D.
19
Thomas, Sujo
9
Kumar, V.
8
Walsh, Gianfranco
7
Han, Heesup
6
Johnson, Michael D.
6
Brodie, Roderick J.
5
Conduit, Jodie
5
Hollebeek, Linda D.
5
Jang, Soocheong
5
Amawate, Vibhas
4
Beatty, Sharon E.
4
Bhatt, Viral
4
Deb, Madhurima
4
Gourio, François
4
Gremler, Dwayne D.
4
Hennig-Thurau, Thorsten
4
Hyun, Sunghyup Sean
4
Kim, Wansoo
4
Lucas, Robert W.
4
Rudanko, Leena
4
Skiera, Bernd
4
Chawla, Deepak
3
Chen, Tom
3
Eggert, Andreas
3
Ehrlich, Evelyn
3
Elhauge, Einer
3
Enkel, Ellen
3
Fanelli, Duke
3
Gulati, Ranjay
3
Ha, Jooyeon
3
Hanks, Lydia
3
Kim, Yu Kyoum
3
Knittel, Christopher R.
3
Kureshi, Sonal
3
Patel, Ritesh
3
Peltier, James
3
Raitani, Sonika
3
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Cornell hospitality quarterly : CQ
1
International journal of internet marketing and advertising : IJIMA
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service management
1
MIT sloan management review
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
2
Why customer participation matters
Merlo, Omar
;
Eisingerich, Andreas B
;
Auh, Seigyoung
- In:
MIT sloan management review
55
(
2013/14
)
2
,
pp. 81-88
Persistent link: https://www.econbiz.de/10010248884
Saved in:
3
Broadening (and narrowing) the scope of brand relationships
Alba, Joseph W.
;
Lutz, Richard J.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 265-268
Persistent link: https://www.econbiz.de/10009766847
Saved in:
4
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
5
A branding model for web search engines
Zhang, Lu
;
Jansen, Bernard J.
;
Mattila, Anna S.
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
Saved in:
6
Antecedents to participation in corporate social responsibility programs
Mattila, Anna S.
;
Hanks, Lydia
- In:
Journal of service management
23
(
2012
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10009666544
Saved in:
7
A cross-cultural comparison of perceived informational fairness with service failure explanations
Wang, Chen-ya
;
Mattila, Anna S.
- In:
The journal of services marketing
25
(
2011
)
6
,
pp. 429-439
Persistent link: https://www.econbiz.de/10009390049
Saved in:
8
The relationship of sales and marketing expenses to hotel performance in the United States
O'Neill, John
;
Hanson, Bjorn
;
Mattila, Anna S.
- In:
Cornell hospitality quarterly : CQ
49
(
2008
)
4
,
pp. 355-363
Persistent link: https://www.econbiz.de/10003774190
Saved in:
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