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~person:"El-Gohary, Hatem"
~person:"Skiera, Bernd"
~subject:"Virales Marketing"
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Virales Marketing
Internet marketing
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Online-Marketing
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Skiera, Bernd
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Marketing : value creation or value destruction?
1
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ECONIS (ZBW)
3
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Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
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2
Not all fun and games : viral marketing for utilitarian products
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
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3
Viral marketing : influence of sharing mechanism characteristics in Facebook Apps
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Marketing : value creation or value destruction?
.
2013
Persistent link: https://www.econbiz.de/10009675542
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