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~person:"Elgeti, Laura"
~subject:"Customer value"
~subject:"Investitionsgütermarketing"
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Customer value
Investitionsgütermarketing
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Customer value proposition
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Lieferantenmanagement
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Elgeti, Laura
Kleinaltenkamp, Michael
24
Backhaus, Klaus
14
Plinke, Wulff
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Keränen, Joona
7
Godefroid, Peter
6
Pförtsch, Waldemar A.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
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How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
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