Vinerean, Simona - In: Expert journal of marketing 5 (2017) 1, pp. 28-35
opportunities for marketing in online settings. The proliferation of social media helps customers become more empowered and engaged … of marketing offerings. Consequently, these developments are influencing marketing practices, both strategically, and … tactically. Nowadays, social media has developed in an essential part of marketing strategy for its ability to generate co …