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~person:"Engelmann, Jens"
~person:"Jedidi, Kamel"
~person:"Overgaard, Per Baltzer"
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Promotional materials
6
Werbemittel
6
Advertising planning
2
Arzneimittel
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Cost-benefit analysis
2
Dynamic programming
2
Dynamische Optimierung
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Engelmann, Jens
Jedidi, Kamel
Overgaard, Per Baltzer
Gierl, Heribert
5
Pepels, Werner
4
Böcker, Franz
3
Fryburger, Vernon
3
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CORE discussion paper : DP
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of business economics : JBE
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Memo / Økonomisk Institut, Aarhus Universitet
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ECONIS (ZBW)
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Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
From Little's law to marketing science : essays in …
,
(pp. 175-209)
.
2016
Persistent link: https://www.econbiz.de/10011436076
Saved in:
2
Die Selektionsentscheidung bei postalisch zugestellter Direktkommunikation : eine feldexperimentelle Überprüfung des Einflusses aktivierungsstarker Reize am Beispiel der Kundenzeit...
Schneider, Helmut
;
Engelmann, Jens
;
Luksch, Alexa
- In:
Journal of business economics : JBE
81
(
2011
)
6
,
pp. 629-655
Persistent link: https://www.econbiz.de/10009158112
Saved in:
3
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
Saved in:
4
Wirkung und Wirkungsparameter von Kundenzeitschriften : wirkungstheoretische Analyse und feldexperimentelle Befunde
Engelmann, Jens
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003918281
Saved in:
5
On the nature of advertising and its role as a signal of quality
Overgaard, Per Baltzer
-
1990
Persistent link: https://www.econbiz.de/10000786177
Saved in:
6
On the nature of advertising and its role as a signal of quality
Overgaard, Per Baltzer
-
1990
Persistent link: https://www.econbiz.de/10000793278
Saved in:
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