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~person:"Engelmann, Jens"
~person:"Jedidi, Kamel"
~subject:"Werbewirkung"
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Wirkung und Wirkungsparameter von Kundenzeitschriften : wirkungstheoretische Analyse und feldexperimentelle Befunde
Engelmann, Jens
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2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10003918281
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