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~person:"Erfgen, Carsten"
~subject:"Celebrity-Werbung"
~subject:"brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Celebrity-Werbung
brand image
Advertising effects
4
Brand image
4
Brand management
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Celebrity endorsement
4
Markenführung
4
Markenimage
4
Werbewirkung
4
Brand
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Markenartikel
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1
Advertising effectiveness
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Brand communication
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Brand recall
1
Consumer behaviour
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Corporate Social Responsibility
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Corporate reputation
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Firmenimage
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Konsumentenverhalten
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Multiple brand endorsement
1
Sponsoring
1
Sponsorship
1
Werbung
1
advertising
1
brand attitude
1
brand authenticity
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celebrity endorsement
1
celebrity endorsements
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corporate reputation
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Aufsatz in Zeitschrift
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Erfgen, Carsten
Roy, Subhadip
14
Ilicic, Jasmina
7
Schimmelpfennig, Christian
6
Arora, Nilesh
5
Singh, Ramendra Pratap
5
Um, Nam-Hyun
5
Agnihotri, Arpita
4
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Carrillat, François A.
4
Chan, Kara
4
D'Rozario, Denver
4
Jain, Varsha
4
Liu, Matthew Tingchi
4
Pradhan, Debasis
4
Abirami, U.
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Baxter, Stacey M.
3
Bergkvist, Lars
3
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3
Dennis, Charles
3
Derdenger, Timothy P.
3
Dwivedi, Abhishek
3
Fink, Janet S.
3
Foroudi, Pantea
3
Fowler, Kendra
3
Franck, Egon
3
Hussain, Shahzeb
3
Johnson, Lester W.
3
Kaur Ghuman, Mandeep
3
Ko, Yong Jae
3
Koo, Jakeun
3
Krishnan, Jayasree
3
Mann, Bikram Jit Singh
3
McDonald, Robert E.
3
Melewar, T. C.
3
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International journal of market research
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
4
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Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
2
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
3
Effects of celebrity endorsers for multiple brands on attitudes and purchase intentions
Erfgen, Carsten
;
Sattler, Henrik
;
Victoria Villeda, Isabel
- In:
Schmalenbach business review : sbr
17
(
2016
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10011634075
Saved in:
4
Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research
Erfgen, Carsten
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 127-137
Persistent link: https://www.econbiz.de/10010408097
Saved in:
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