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~person:"Eriksson, Kent"
~person:"Farah, Maya F."
~person:"Mäenpää, Irinja"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
5
Bank
4
Financial services
3
Finanzdienstleistung
3
Beziehungsmarketing
2
Consumer attitudes
2
Consumer switching intentions
2
Finland
2
Finnland
2
Fusion
2
Merger
2
Relationship marketing
2
Verbrauchereinstellung
2
Bank merger
1
Banking
1
Banking industry
1
Banks' merger
1
Bundling strategy
1
Corporate banking
1
Cultural differences
1
Exchange
1
Financial service
1
Firmenkundengeschäft
1
Household
1
Insurance coverage
1
Interimistic
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KMU
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Leistungsbündel
1
Marketing
1
Marketing theory
1
Past behaviour
1
Privater Haushalt
1
Relation
1
SME
1
Savings
1
Savings bank
1
Sparen
1
Sparkasse
1
Theory of planned behavior
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Eriksson, Kent
Farah, Maya F.
Mäenpää, Irinja
Pérez, Andrea
3
Abdul Rahim Abdul Rahman
2
Arvidsson, Niklas
2
Bang, Nguyen
2
Bapat, Dhananjay
2
Carlander, Anders
2
Choudhury, Koushiki
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Drennan, Judy
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Gamble, Amelie
2
Gärling, Tommy
2
Hauff, Jeanette Carlsson
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Hoffmann, Arvid O. I.
2
Holmen, Martin
2
Huhmann, Bruce A.
2
Kaabachi, Souheila
2
Karjaluoto, Heikki
2
Koenig-Lewis, Nicole
2
Laukkanen, Tommi
2
Makanyeza, Charles
2
Rahman, Zillur
2
Rodríguez del Bosque, Ignacio A.
2
Sayani, Hameedah
2
Souiden, Nizar
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Abdul-Razak, Dzuljastri
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Abou-Aish, Ehab
1
Abou-Youssef, Mariam
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Adewoye, Oyerinde J.
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Aftab, Muhammad
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Ahmed, Ehaz
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Akhlaq, Ather
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Al-Ajam, Ali Saleh
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Al-Hawari, Mohd Ahmad
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Al-jazzazi, Akram
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Alalwan, Ali Abdallah
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Aliouat, Boualem
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Amin, Hanudin
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Amin, Muslim
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Amoako, George Kofi
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The international journal of bank marketing : IJBM
5
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ECONIS (ZBW)
5
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1
Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations
Farah, Maya F.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 147-172
Persistent link: https://www.econbiz.de/10011617869
Saved in:
2
Consumers' switching motivations and intention in the case of bank mergers : a cross-cultural study
Farah, Maya F.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
2
,
pp. 254-274
Persistent link: https://www.econbiz.de/10011707780
Saved in:
3
Do consumers subjectively perceive relationships in objectively defined relational, interimistic, and transactional exchange in financial services?
Eriksson, Kent
;
Hermansson, Cecilia
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 472-494
Persistent link: https://www.econbiz.de/10011731471
Saved in:
4
Drivers of cross-sectoral cross-buying behaviour amon business customers
Mäenpää, Irinja
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
3
,
pp. 193-217
Persistent link: https://www.econbiz.de/10009553729
Saved in:
5
Value through combined offerings of bank and insurance
Mäenpää, Irinja
;
Voutilainen, Raimo
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
7
,
pp. 535-554
Persistent link: https://www.econbiz.de/10009388876
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