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~person:"Eriksson, Kent"
~person:"Hoffmann, Arvid O. I."
~subject:"Individual investors"
~subject:"Marketing-finance interface"
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How experiences with trading a company's stock influence customer attitudes and purchasing behavior
Hoffmann, Arvid O. I.
;
Ketteler, Dana
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
7
,
pp. 963-992
Persistent link: https://www.econbiz.de/10011490882
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