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~person:"Erlandsson, Susanna"
~person:"Hennig-Thurau, Thorsten"
~subject:"Film"
~subject:"Social Web"
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Film
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Erlandsson, Susanna
Hennig-Thurau, Thorsten
Chen, Huan
6
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3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing communications
1
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ECONIS (ZBW)
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Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Saved in:
2
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
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