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~person:"Erlandsson, Susanna"
~person:"Matthes, Jörg"
~subject:"Film"
~subject:"Social Web"
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Product Placement
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Product placement
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Erlandsson, Susanna
Matthes, Jörg
Chen, Huan
6
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3
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International journal of advertising : the review of marketing communications
1
Journal of marketing communications
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ECONIS (ZBW)
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How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
2
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
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