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~person:"Erlandsson, Susanna"
~subject:"Film"
~subject:"Product placement"
~subject:"Social Web"
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Erlandsson, Susanna
Pelsmacker, Patrick de
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Reijmersdal, Eva A. van
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Dens, Nathalie
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Matthes, Jörg
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Naderer, Brigitte
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Chen, Huan
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Sung, Yongjun
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Cauberghe, Verolien
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Chan, Fanny Fong Yee
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Chan, Fong Yee
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De Gregorio, Federico
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Schramm, Holger
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Verhellen, Yann
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Erenburg, Grigori
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Redondo, Ignacio
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The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
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