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~person:"Esch, Franz-Rudolf"
~person:"Farsky, Mario"
~person:"Keller, Kevin Lane"
~subject:"Markenartikel"
~type_genre:"Reprint"
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The evolution of brands : from signals of quality to storehouses of trust
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The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
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2009
Persistent link: https://www.econbiz.de/10003784505
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