//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Esch, Franz-Rudolf"
~person:"Fetscherin, Marc"
~person:"Sattler, Henrik"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Theory
Brand image
74
Markenimage
74
Brand management
36
Markenführung
36
Brand
26
Markenartikel
26
Consumer behaviour
22
Konsumentenverhalten
22
Deutschland
13
Germany
13
Advertising effects
10
Beziehungsmarketing
10
Relationship marketing
10
Werbewirkung
10
Measurement
8
Messung
8
Brand extension
6
Designation of origin
6
Herkunftsbezeichnung
6
Internal branding
6
Interne Markenführung
6
Markentransfer
6
Emotion
5
Erfolgsfaktor
5
Perception
5
Success factor
5
Wahrnehmung
5
Celebrity endorsement
4
Celebrity-Werbung
4
China
4
Theorie
4
Automotive industry
3
Brand hate
3
Brand love
3
Brand loyalty
3
Brand relationships
3
Corporate reputation
3
Firmenimage
3
International marketing
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Language
All
German
3
English
1
Author
All
Esch, Franz-Rudolf
Fetscherin, Marc
Sattler, Henrik
Burmann, Christoph
15
Huber, Frank
11
Vollhardt, Kai
7
Albers, Sönke
4
Bauer, Hans H.
4
Bühler, Stefan
4
Halbheer, Daniel
4
Meffert, Heribert
4
Regier, Stefanie
4
Bentele, Günter
3
Blinda, Lars
3
Buchele, Mark-Steffen
3
Büttner, Miriam
3
Cabral, Luis M. B.
3
Choi, Jay Pil
3
Friedrichsen, Jana
3
Hakenes, Hendrik
3
Hoepfner, Jörg
3
Krause, Juliane
3
Kriegbaum, Catharina
3
Landon, Stuart
3
Liebert, Tobias
3
Peitz, Martin
3
Rempel, Jan Eric
3
Smith, Constance E.
3
Weers, Jan-Philipp
3
Antwerpes, Sarah
2
Arnold, Brit
2
Bacchiega, Emanuele
2
Bähr-Seppelfricke, Ulrike
2
Cabral, Luís M. B.
2
Colucci, Mariachiara
2
Feit, Elea McDonnell
2
Fichtner, Tanja
2
Franke, Nikolaus
2
Fujita, Masahisa
2
Günther, Thomas
2
Haase, Henning
2
Hamaguchi, Nobuaki
2
more ...
less ...
Published in...
All
Die Betriebswirtschaft : DBW
1
Handbook on brand and experience management
1
Marketing : ZFP ; journal of research and management
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand identity : the guiding star for successful brands
Esch, Franz-Rudolf
- In:
Handbook on brand and experience management
,
(pp. 58-73)
.
2008
Persistent link: https://www.econbiz.de/10003788971
Saved in:
2
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
3
Integriertes Branding neuer Marken : Techniken zur wirkungsvollen Verknüpfung von Markenname, Markenbild und Produkt
Langner, Tobias
;
Esch, Franz-Rudolf
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001925639
Saved in:
4
Ein Indikatorenmodell zur langfrisitigen monetären Markenwertbestimmung, [Teil] 1
Sattler, Henrik
- In:
Die Betriebswirtschaft : DBW
59
(
1999
)
5
,
pp. 633-653
Persistent link: https://www.econbiz.de/10001424189
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->