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~person:"Esch, Franz-Rudolf"
~person:"Martí-Parreño, José"
~person:"Pepels, Werner"
~person:"Unger, Fritz"
~subject:"Computerspiel"
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Esch, Franz-Rudolf
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The journal of brand management : an international journal
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Factors contributing brand attitude in advergames : entertainment and irritation
Martí-Parreño, José
;
Aldas-Manzano, Joaquín
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 374-388
Persistent link: https://www.econbiz.de/10009741809
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